Back in the day of the very first .com websites, 1998 to be exact, Gretchen revolutionized the wedding hair sector by creating weddinghair.com. For a decade Gretchen sold thousands of step by step hairstyling kits to stylists and brides around the world. With 10,000 unique visitors a day, back when people did not even own home printers or digital cameras Gretchen was providing digital assets. Her website was awarded the #1 beauty website by Brides magazine in 2002.
A salon owner at 29, teaching updos along the east coast and doing platform for Paul Joseph Digrigoli she saw a huge need and sought to write the very first wedding focused business book for the salon industry. Milady publishing picked it up and The Business of Bridal Beauty came out in 1996. She was also one of the early stylists to have bridal hairstyling cds for sale on behindthechair.com.
Then, just as she was at the height of her freelance career, she and her husband changed course! They left their careers to volunteer on a self sustaining farm (a residential rehab facility) for 7 years. Her husband became the director of counseling and Gretchen began to work with the women's counseling team as a mentored for #metoo survivors. She grew to understand the power of empathy, the profound hard journey of those in recovery, and transformed her own life in the process.